Many Ab, No Butt, indeed! Okay, we’re sick of seeing this thing, and all the Photochopped variations of it. C’mon, don’t act like you did when you saw the Inside Edition episode that totally exposed the tooth fairy for the fraud she is! You wanna know why this thing has “No buttons”? Because it doesn’t freakin’ exist!! We know that everyone wants it to be true, we do too. What with its fancy abilities to change the interface and show different buttons for you to touch via the touch sensitive screen based on backlighting in whatever interface you choose, not to mention its 1080p resolution and mind reading abilities (oh wait, that’s voice recognition, our mistake!)…who wouldn’t want that? So what if it retails for the GDP of Canada, we’ll take two, one for each ear (or hand)!
But here’s the bottom line, the thing is fake. Why is it fake, and why are none of the other sites talking about it? Those are not rhetorical questions, dear Apple fanatics…
Two words: Apple Legal. These images have been bouncing around for weeks now, right? Has anyone gotten any wind of anything from Apple’s legal team? Where are the cease and desist orders? Are the lawyers too busy suing Nintendo over the Wii that no one cares about trade secrets? Has anyone seen an FCC application for this thing? If this supposedly is a draft ad spread going back and forth with the ad agency, do you really think they’d give them the final device weeks before announcing it? If TBWA \ Chiat \ Day (Apple’s ad agency, for those who aren’t obsessed with Apple like we are) seriously had this kind of problem keeping things secret, wouldn’t we have seen these pictures of iMacs, MacBooks and G4 Cubes?!
Okay, so why are we calling BS on this thing, and the jokers at the other sites aren’t? Simple, the bigger frenzy they can make over it, the more people come to see them when they post yet another fake picture of it! Even better, if enough people go nuts, the tail can wag the dog (look at all the big names, including analysts from Wall Street, that are going on the record over this thing that Apple hasn’t even said boo about…where’s all the Mac Mini Pancake (iTV) coverage?? Oh wait, why would we want to write about a REAL PRODUCT?!?). I bet our friends in Cupertino are laughing with each new posting, while everyone is obsessed with this thing, it keeps all the attention off whatever the real deal is…pay no attention to the man behind the curtain!